About Martha Stewart’s new craft line
As you are aware, Martha Stewart is alive and well and she launched her crafts line at Michaels stores across the United States and Canada at the beginning of May. I visited my local Michaels to check out her new line and I was very impressed with what I saw. Never one to disappoint, Martha’s products invite the eyes to gaze and the hands to touch.
The pricing on many things is competitive with other products carried at Michaels but much of the products were priced higher than I’d spend…without a coupon, and of course Martha’s products are exempt from the infamous Michaels coupons of at least 40% off. That means a sheet of 18 x 18 paper, for example, will set you back $3.49 in canuck bucks and I find it hard to justify spending approximately $8 on enough paper to wrap a photo album.
I don’t begrudge Ms. Stewart her business sense (I was told by a Michaels employee that part of Martha’s agreement with Michaels was that her products would be exempt from coupon discounts) but to me that means her products are really for the advanced crafter, not someone starting out who doesn’t want to blow all their discretionary income on crafting supplies…yet.
Maybe in a couple of years.
May 31st, 2007 at 5:58 am
I do begrudge Ms. Stewart her business sense, it is what landed her in jail and all. She hates us all and loves money.